Where Business Meets Social!

36 Social Media Leadership and Sales Tips in 140 Characters or Fewer

social media tips by social media agency Chief Social Officer Shane Gibson


36 Social Media, Leadership and Sales Tips in < 140 Characters

These are a collection of tips I posted to Twitter over the past 60 days. I’m sure you didn’t catch them all so I archived them on our blog for you to see.

Storified by Socialized! Agency · Thu, Jul 12 2012 15:26:42

Leadership Tip: You don’t own your employees, you attract them and retain them through engagement and a win/win relationship.Shane Gibson
Social Media Quote: "Put your head in the clouds rather than in the sand." – @thornybleederShane Gibson
Social Media Tip: Book at least one phone/skype call or in person meeting with an online connection per week.Shane Gibson
Social Media Tip: One of the best paths to ROI is to use the internet to get off of the internet.Shane Gibson
Social Media Tip: Talking to your fans turns them from being fans to raving advocates.Shane Gibson
Social Media Tip: Search Engine’s (Google) often the first way people discover your company’s social media profiles and pages.Shane Gibson
Leadership tip: "When mission is clear abundance will appear" – @fredshadianShane Gibson
Leadership Tip: A leader is defined by their response to the crisis.Shane Gibson
Social Media Tip: Your social graph is your digital currency. Grow your influence and you have more to trade with.Shane Gibson
Social Media Tip: some of the greatest opportunities come in the form of customer complaints online. Engage them don’t silence them.Shane Gibson
One of the first steps to healing a community is to suspend judgement and take personal responsibility.Shane Gibson
The first step in building community is not seeing ourselves as separate from anyone else.Shane Gibson
Leadership Tip: Don’t ask people to pay a price for success you wouldn’t be willing to pay yourself.Shane Gibson
Social Media Tip: Marketing is a conversation not a pitch or push or blast. Reach only counts if you engage often.Shane Gibson
Leadership Tip: leaders who are consistent create an environment where people feel confident to take action. Inconsistency = uncertaintyShane Gibson
Social Media Tip: Customers want to feel listened to. The simple act of acknowledgment is a huge act in marketing.Shane Gibson
Social Media Tip: Information wants to be free and roam the web. Socialize your content and make if sharable.Shane Gibson
Social Media Tip: It’s not the number likes that drive influence it’s the amount of interaction, conversations and engagement around contentShane Gibson
Leadership Tip: Our sustained level of influence is directly proportionate to our self-worth.Shane Gibson
Leadership Tip: When communicating our message it’s so important to remember it’s 90% connection and 10% content.Shane Gibson
Social Media Tip: Community is what happens in between, before and after campaigns. Campaigns are usually just catalysts.Shane Gibson
Social Media Tip: If your plan is too difficult to explain it’s too difficult to execute.Shane Gibson
Social Media Tip: It’s not the size of your following it’s how you engage it.Shane Gibson
Social Media Tip: Take the megaphone away from your mouth and put it up to your ear. – @toddmwilms @SAP #bnchmrkShane Gibson
"The more you engage online the more data you get from consumers." George Smith @pepsico #bnchmrkShane Gibson
#Instagram tip: Use the stats section of Statigram http://statigr.am/ to determine the best time of day to post your pics.Shane Gibson
Social Media Tip: Use a current profile pic that looks like you. Eventually we’re going to meet people in real life. No need to shock them!Shane Gibson
Social Media Tip: If you sound like everyone else you’re not a leader. Find your unique voice.Shane Gibson
Social Media Tip: The first step in engagement is discovery. How good is your SEO and your Google places profile?Shane Gibson
Social Media Tip: Want a ton of ideas for great content? Monitor your customers closely – they will tell you what they want.Shane Gibson
Sales Tip: ABC. Always be closing something. It might not be a sale but get a commitment on the next step.Shane Gibson
Sales Tip: less than 20% of rapport is in the words we speak. Your true intent is displayed in your body language. Be aware.Shane Gibson
Leadership Tip: Smiling is contagious. Be more committed to happiness than others are committed to negative emotions.Shane Gibson
Leadership Tip: It’s great that you’re on the right track… but if you don’t pick up some speed you’re gonna get run over.Shane Gibson
Sales Tip: 48% of all sales people quit after the first no. Only 18% make 3 calls and continue and they close 80% of all deals.Shane Gibson
Social Media Tip: use the internet to get off of the internet. Meet people in real life. Now that’s an ROI!Shane Gibson