DTM Systems (@dtm_systems Twitter) invited us to sponsor a hole and twitterize (yes that’s a new word I just made up) their event. As the sponsoring social media agency for the tournament our goal and mission was to “amplify the moment” using Twitter and photos to help expand the footprint of DTM Systems and those attending the event. Using the tag #dtmgolf and an interactive Twitter wall (demo version) at the reception we were able to drive significant online interaction and branding at this event.
How much interaction?
How about over 600,000 impression, reaching over 70,000 unique accounts…on Twitter alone.
All this tweeting wasn’t just to reach a new (and larger) audience, but it had a tangible, human goal too. For every tweet posted during the event, DTM Systems donated money to the burn unit at B.C. Children’s Hospital. True social good using simple social media tools.
Just to make sure people who might not have tweeted during the event, Socialized! also gave away two prizes at the 18th hole valued at over $4000.00 each—which you had to tweet to enter the draw.
DTM Systems also seemed to bring the sunshine to the wet coast after what was one of the wettest springs in recent history!
Following is a report we generated from TweetReach (pro version) that summarizes the impact of socializing this event: